Making music momentum measurable

AmplifyWorld began with a shared belief: artists are creating more value than ever, but capturing less of it.

As music became digital, then social, then algorithmic, the industry kept finding new ways to measure attention but very few ways to return value to the people creating it. We set out to change that by building a DeFi- and technology-led platform that could unlock entirely new, incremental revenue streams for artists without relying on advances, touring cycles, or opaque industry deals.

From the start, we understood that in an AI-driven era, fixed roadmaps age quickly. Culture, intent, and alignment last longer. So rather than hard-coding a single product vision, we focused on building the underlying infrastructure: a system that can measure cultural momentum, assign it real economic value, and route that value back to creators.

Our first products reflect that philosophy. They’re designed to capture high-fidelity engagement data, turn cultural energy into on-chain signals, and create open financial rails where artists, fans, and partners can all participate. Not as speculation but as a new economic layer for culture itself.