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Privacy Policy
Last updated: 16 September 2025
Introduction
AmplifyWorld Limited (together "us", "we", "our") is committed to protecting your personal information (Privacy Notice). We are registered with the Information Commissioner's Office (ICO) in the United Kingdom as a data controller.
This Privacy Notice details how we deal with your personal information and has been developed in accordance with the privacy laws applicable to our business, inclusive of the General Data Protection Regulation (EU) 2016/679 (GDPR) as transposed into domestic legislation of any European Union member state; the UK General Data Protection Regulation and Data Protection Act 2018; and any other applicable laws with respect of which your personal data is subject from time to time (Privacy Laws).
This Privacy Notice will inform you as to how we use and look after your personal data as individuals, bands, legal entities representing bands, customers, suppliers, business contacts and other third parties.
From time to time, there may be more than one data controller of your information within our organisation where you have engaged different parts of our business to provide different or jointly delivered services.
This Privacy Notice does not apply to, and AmplifyWorld Limited is not responsible for, any third party websites which may be accessible through links from this website (please see section 11 (Online services - Links to third party sites, services and content) below for more information.)
Scope of Privacy Notice
This Privacy Notice explains and describes:
What kinds of personal information we collect.
Device information
How we collect your personal information.
If you are under 18 years of age.
How we use your personal information.
Legal basis for usage of personal information
Disclosure of your personal information to third parties.
Marketing.
Storage and security.
What cookies are and how we use them.
Online Services -- Links to third party sites, services and content.
International transfers and subprocessors.
Exercising your rights and making a complaint.
Our contact details.
What kinds of information do we collect?
For Individuals
The type of personal information that we collect from you as an individual may include the following: name, telephone number, date of birth, gender, postal and residential address, emergency contact details, email address, social media addresses, creative work history, education and qualifications, portfolio images, profile pictures, and any other personal information that you submit to us, submit to your user portal or otherwise submit to our website.
For Bands
The type of information that we may collect from you as a band may include the following: band name, members' names and roles, contact details for the band and individual members, genre and musical style information, performance history, equipment requirements, promotional materials (including photographs, videos, and audio recordings), social media accounts, and any other information you provide through your band profile.
For Legal Entities Representing Bands
The type of information that we may collect from you as a legal entity representing a band may include: company name, registered address, company registration number, VAT number, contact details for authorised representatives, details of the bands you represent, contractual and financial information, and any other business information necessary for our commercial relationship.
For Business Contacts and Customers
The type of information that we may collect from you as a customer point of contact may include the following: company name, contact details, and financial information necessary for conducting business transactions.
For Suppliers and Service Providers
The type of information that we may collect from you as a supplier may include: company name, contact details, business registration information, tax identification numbers, banking details, and contract performance information.
Device Information
We may collect information from or about the device where you access our Services, depending on the permissions you have granted. We may associate the information we collect from your different devices, which helps us provide consistent services across your devices. Here are some examples of the device information we collect:
attributes such as the operating system, hardware version, device settings, file and software names and types, battery and signal strength, and device identifiers.
device locations, including specific geographic locations, such as through GPS, Bluetooth, or Wi-Fi signals.
connection information such as the name of your mobile operator or ISP, browser type, language and time zone, mobile telephone number and IP address.
How do we collect your personal information?
We collect your personal information directly from you and from third parties. The main ways we collect personal information about you are when:
you access our websites;
you register with us;
you log onto the websites;
a third party, including our clients, provides it to us;
you access our services;
you provide personal information about a person you want to act as your emergency contact (if applicable); and
you otherwise submit personal information about yourself, or someone else, to us, our websites or through our services.
We will only collect your personal information from third parties if you give the third party your consent to provide the information to us or as otherwise permitted by applicable law.
We may collect information from other sources, such as social media platforms or payment gateways that share information about how you interact with our social media content, and any information gathered through these channels will be governed by the privacy settings, policies, and/or procedures of the applicable social media platform, which we strongly encourage you to review.
If you are under 18 years of age
If you are under 18 years of age you must ask your parent or legal guardian to approve your provision of personal information before you submit your personal details to us.
How we use your personal information
If you are under 18 years of age you must ask your parent or legal guardian to approve your provision of personal information before you submit your personal details to us.
Legal basis for the usage of your data
Where we use your personal information, we rely on one of the following legal grounds:
Performance of a contract: We may need to collect and use your personal data to enter into a contract with you or to perform in terms of a contract that you have with us and where we respond to your requests and provide you with services in accordance with our terms of business.
Legitimate interests: Where we consider use of your information as being (a) non-detrimental to you, (b) within your reasonable expectations, and (c) necessary for our own, or a third party's legitimate purpose, we may use your personal information.
Compliance with a legal obligation: We may be required to process your information due to legal requirements, including employment laws, tax laws and other regulatory provisions applicable to AmplifyWorld Limited as a provider of music industry and creative services.
Consent: You may be asked to provide your consent in respect of any processing of your personal data for our marketing purposes where you or your organisation is not a client of AmplifyWorld Limited, or in respect of certain special categories of personal data such as your health or racial background for which we are legally obliged to gain your consent due to the sensitive nature of such information and the circumstances in which it is gathered or transferred. Where we are reliant upon your consent, you may withdraw this at any time by contacting us in accordance with section 14 (Contact us) below, however please note that we will no longer be able to provide you with the products or services that rely on having your consent.
Public interest: As and when we identify fraudulent activity.
Disclosure of personal information
In certain circumstances, it may be necessary for us to disclose your personal information to third parties in order to assist us in providing our services, or where disclosure is required by us to meet our legal and regulatory obligations. Third parties may include:
current AmplifyWorld Limited clients for the purpose of providing our services to them;
digital marketing service providers;
technology support services and data storage providers;
if you sign up to our Services, your profile may be publicly available on the platform;
government and law enforcement agencies and regulators; and
entities established to help identify illegal activities and prevent fraud.
We may also disclose your personal information to anyone authorised by you, or to whom you have provided your consent or where another permitted general situation applies (as defined in the Privacy Laws).
We may in providing our services and operating our business, process your personal data for our internal administrative purposes such as billing, promoting our events and services, and providing you or your organisation with services, provided in all instances that such processing is consistent with section 6 (Legal basis for usage of personal data) above and applicable law.
We may also disclose your personal information to potential investors in AmplifyWorld Limited or if AmplifyWorld Limited goes through a business transition, such as a merger, acquisition, or a sale of some or all of its business.
Marketing
We use personal information about you for the primary purpose of providing you with our services. We may also use it for other purposes for which you might reasonably expect us to use that information.
We may use your personal information to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you. You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and you have not opted out of receiving that marketing.
You can opt out of receiving electronic communication at any time by unticking the relevant box or, by following the unsubscribe instructions on any communications sent to you. Where you opt out of receiving information about future opportunities or marketing material, we will still send you essential information that we are required to send you relating to the services we provide.
Storage and security
The security of your personal information is paramount to us and we use all reasonable endeavours to keep your information in a secure environment and to protect your personal information from misuse, interference, loss, unauthorised access, modification or disclosure.
Our information security policy is supported by a variety of processes and procedures, and we store information in access controlled premises or electronic databases requiring logins and passwords.
All employees, officers or contractors of AmplifyWorld Limited and third party providers with access to personal information are subject to access controls and confidentiality obligations, and we require our third-party data storage providers to comply with appropriate information security industry standards.
Whilst we continually strive to ensure that our systems and controls are updated to reflect technological changes, the transmission of information via the internet is not completely secure, and as such we cannot guarantee the security of your data transmitted to our online services which is at your own risk.
If you reasonably believe that there has been unauthorised use or disclosure of your personal information please contact us using the details below in section 14.
All records of personal data collected from you are stored in a cloud server with the relevant technical security measures to ensure the personal data is protected.
When we no longer need your personal information for the purposes we collected it for, when we no longer need it for any legal, regulatory, tax, accounting or reporting requirements or to manage any complaints, and unless we are required under applicable law or a court or tribunal order to retain it, we will take reasonable steps to destroy, securely delete, or de-identify your personal information as appropriate.
Cookies Policy
Our website and services delivered online use cookies and other similar technologies, for example, to distinguish you from other users when you browse our websites or use our online services and to allow us to improve our online services.
Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently to improve the user experience, as well as to provide certain information to the owners of the site.
We may, for example, collect information about the type of device you use to access our online services, the operating system and version, your IP address, your general geographic location as indicated by your IP address, your browser type, the content you view and features you access on our online services, the web pages you view immediately before and after you access our online services, whether and how you interact with content available on our online services, and the search terms you enter on our online services.
AmplifyWorld Limited's website sets cookies which remain on your computer for differing times. Some expire at the end of each session and some remain for longer so that when you return to our website, you will have a better user experience.
Which cookies we use
Detailed below are the cookies we use and why and how long they last.
Google Analytics
We collect standard internet log information and details of visitor behaviour patterns by using Google Analytics cookies. We do this to compile reports and to help us find out things such as the number of visitors to the various parts of our website, so that this can be improved. This information does not identify visitors or collect any personal details. We do not make any attempt to find out the identities of those visiting our websites. We will not associate any data gathered in this way with any personal data from any source.
To provide website visitors with more choice on how their data is collected by Google Analytics, Google have developed the Google Analytics Opt-out Browser Add-on. The add-on communicates with the Google Analytics JavaScript (ga.js) to indicate that information about the website visit should not be sent to Google Analytics. The Google Analytics Opt-out Browser Add-on does not prevent information from being sent to the website itself or to other web analytics services. For more information about Google Analytics Opt-out Browser Add-on please see the link here.
Control of cookies
Web browsers allow you to exercise some control of cookies through the browser settings. Most browsers enable you to block cookies or to block cookies from particular sites. Browsers can also help you to delete cookies when you close your browser. You should note however, that this may mean that any opt-outs or preferences you set on our website will be lost. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org which includes information on how to manage your settings for the major browser providers.
Online Services - Links to third party sites, services and content
In addition to our online services, which we control directly, we also use and provide links to websites which are controlled by third parties, which may include:
Twitter, LinkedIn and YouTube, where we have certain AmplifyWorld Limited accounts and profiles.
Facebook, where we have a social page.
Amazon AWS
Google Cloud Platform
Mandrill
Google (Analytics)
Stripe Payment Gateway
If you use or follow a link to any of these third-party websites, please be aware that these websites have their own privacy policies and that we cannot accept any responsibility for their use of information about you.
Our online services may include integrated content or links to content provided by third parties (such as video materials). This Privacy Notice does not address the privacy, security, or other practices of the third parties that provide such content.
We engage third parties that support the operation of our online services, such as analytics providers. These third parties may use technologies to track your online activities over time and across different websites and online platforms. Please see section 10 (Cookies Policy) above for more information.
International transfers and subprocessors
We do not directly disclose your personal information to overseas recipients. However, some of our subprocessors (third party service providers who process personal data on our behalf) may be located outside the UK/EU or may have servers located outside the UK/EU.
We maintain a list of our current subprocessors which can be found at [link to subprocessors page]. We will notify you of any material changes to this list in accordance with applicable data protection laws.
Where any of our subprocessors process your personal data outside the UK/EU, we ensure appropriate safeguards are in place, including Standard Contractual Clauses or adequacy decisions, and that all subprocessors implement appropriate technical and organisational security measures.
Please contact us if you want further information on our current subprocessors or the specific safeguards used when your personal data is processed outside the UK/EU.
Exercising your rights and making a complaint
Under certain circumstances, you have rights under Privacy Laws in relation to your personal information. These rights may include:
the right to request access to your personal information;
the right to request corrections or updates to your personal information;
the right to request erasure of your personal information;
the right to request the portability of personal information that you have provided to us in a structured, commonly used and machine-readable format;
the right to withdraw your consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
you also have the right to object to, or request the restriction of, our use of your personal information.
If you exercise any of the abovementioned rights, we will respond to your request within a reasonable period of time. This will be subject to any exemptions provided under the Privacy Laws. You may request this information by writing to our Data Privacy Officer by using the details set out in section 14 (Contact us) below.
We may refuse to provide access where we have legitimate reasons for doing so under applicable Privacy Laws, and in exceptional circumstances may charge a fee for access if the relevant legislation allows us to do so, in which case we will provide reasons for our decision.
If you wish to make a complaint, you may do so by providing your complaint in writing to the contact details listed below. You may also make a complaint verbally. We will seek to respond to any complaint within a reasonable period of time. We may seek further information from you in order to provide a comprehensive and complete response.
If you are in the UK, you have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk).
If you are in the EU, you have the right to lodge a complaint with your supervisory authority, whose contact details can be found here https://edpb.europa.eu/about-edpb/about-edpb/members_en.
For users in other jurisdictions, please contact your local data protection authority for information about making complaints regarding data protection matters.
We would, however, appreciate the chance to deal with your concerns before you approach the relevant authority so please contact us in the first instance.
Contact Us
If you have any questions, or if you wish to contact us for any of the reasons described above, including to correct or access the information we hold about you or to make a complaint, please contact our D ata Protection Officer who can be contacted at support@amplifyworld.ai.
Status of this statement
As technologies and information governance practices develop, and data privacy laws (and surrounding guidance) evolve, we may need to revise and vary the terms of this Privacy Notice at any time. You should check this Privacy Notice regularly so that you are aware of any variations made to this Privacy Notice.
We will post any Privacy Notice changes on this page and, if the changes are significant or may materially impact upon your rights, we will provide a more prominent notice or contact you by other means (including, for certain services, email notification of Privacy Notice changes)