AmplifyWorld TGE coming soon!
About
We're a technology driven company founded by and for musicians. United in a shared vision of enabling equal opportunity for all artists to earn sustainably.
Founded in 2022 by Irfon Watkins (Founder, DOVU) and Ian Matthews (Kasabian), AmplifyWorld merges Web3, AI, and DeFi, redefining how artists earn, engage, and grow.
Currently, AmplifyWorld serves over 100,000 artists and music professionals, providing essential tools like landing pages, pre-saves, monetisation and growth tools, and analytics. Now, we’re evolving into a new home for artists—where AI Agents, DeFi solutions, and engaged fans come together to create a more sustainable pathway to success.
Our vision
AmplifyWorld envisions a fairer, decentralised music economy where artists take full control of monetisation, fans access deeper engagement opportunities, and blockchain ensures transparency and fairness.
Our mission
Put a billion dollars of passive income into artist’s pockets and create a new, sustainable music economy
Core products
Link
In redevelopment as a multi-modal, AI driven experience that streamlines music promotion and drives engagement. Link automates every stage of music promotion. From generating landing pages and pre-saves, to drafting social media posts and press kits, saving creators valuable time and resources. Each “Link chain” costs a small amount of $AMPS, keeping the ecosystem’s token integral to ongoing platform activity.
Once generated, after final approval and tweaking the final assets automatically integrate with Choir, so fans can jump in, support the launch, earn token rewards, and stake if they wish — completing a closed loop of music promotion and DeFi-driven engagement.
Choir
At the centre of AmplifyWorld’s vision is Choir, the public-facing hub where fans and artists interact in real time. Each artist profile is a central (federated) feed for building loyal fan engagement — complete with music Links, quests, and user-friendly content/NFT drops.
Choir also coordinates rewards and staking across the entire platform, ensuring that each product (MuFi, MuFi Companion, Link and Learn) is part of a harmonious system. Fans earn Artist Tokens (and, where Artists are yet to Link a token, $AMPS) by completing quests — whether it’s sharing a new track or creating cover art.
MuFi
Once an artist opts into MuFi, they gain access to a liquidity agent for free - this helps us keep things more predictable. This AI-powered tool tracks liquidity pool health, fee accrual, and price volatility, offering clear recommendations on when to rebalance or harvest fees.
Even novices to DeFi can make informed decisions, stabilising token prices for fans and creating more reliable revenue flows for themselves - There will be other ‘’De-Fi agents” that are paid for by the artist performing different tasks.
Learn
Learn is AmplifyWorld’s AI-driven educational module, helping artists and fans alike navigate the complexities of the music industry and platform specific topics such as staking and tokenisation. Over time, we see an ecosystem of savvy, empowered creators who not only leverage these tools but teach others how to do the same - and get rewarded for it.
$AMPS
AmplifyWorld’s entire ecosystem runs on $AMPS, a token that empowers creators and rewards participants. Artists effectively earn $AMPS from certain system-wide incentives and spend them on AI Agent services (Link, etc). Fans can also earn or stake $AMPS to gain additional perks. By positioning $AMPS as the fuel for AI interactions, premium services, and staking programs, AmplifyWorld ensures a consistently robust demand for the platform token.
Backers
