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Team

With a wealth of experience spanning the music industry, Web3 and AI, we're positioned to make serious waves in the sector.

Irfon Watkins

CEO AmplifyWorld / Founder, DOVU

Blockchain pioneer and founder of DOVU, Irfon brings deep Web3 experience to AmplifyWorld.


He's introducing MuFi (music finance) — a new model designed to unlock a billion-dollar passive income opportunity for artists through tokenised engagement and $AMPS-powered fan economies.

Ian Matthews

Chief Music Officer / KASABIAN

Ian knows exactly what it takes to make it in music, and the struggles artists face. With KASABIAN he tours the world and has won countless awards over two decades.


7 UK Number one albums

13 awards

4 UK Top 40 singles

Rhys Bratchie-Watkins

VP of Partnerships AmplifyWorld

Rhys has over a decade of experience working within digital advertising across buy-side and publisher sales. He has experience selling programmatic advertising solutions to Tier 1 publishers across EMEA, and managing accounts for Alexa 500 companies.

Over a decade of experience working within digital advertising across buy-side and publisher sales. He has experience selling programmatic advertising solutions to Tier 1 publishers across EMEA, and managing accounts for Alexa 500 companies.

Mark Panay

Technical Advisor AmplifyWorld

Mark is an artist, entrepreneur, investor and founder with many years experience working in music and tech. He is passionate about the transformative potential of AI and Web3 technologies for artists and the wider music community. He has a track record of seeing what's around the corner, and for building solutions for tomorrow's world.

Sam Bates

Chief Marketing Officer AmplifyWorld, Co-Founder Amplify.link

Sam is a creative entrepreneur, marketing strategist, and co-founder of Amplify.link. With a background in brand building, digital strategy and culture-led storytelling, Sam has developed innovative campaigns and platforms that sit at the intersection of technology and culture.


Drawing on experience as an artist, DJ and event promoter, he leads Marketing at AmplifyWorld. Pushing the mission of artist empowerment through Web3, MuFI and fan engagement.

Harry Stowey

Chief Product Officer AmplifyWorld, Co-Founder Amplify.link

Harry is an entrepreneur, designer and artist. As head of Product at AmplifyWorld he brings over a decade of experience in design and product development to the team. With a background working on projects for brands and award winning artists including Red Bull, Clarks, Carhartt, Believe, Naughty Boy, and Toddla T, Harry has built a reputation for delivering impactful, user-focused digital experiences.

Jack Stowey

Chief Technical Officer, Co-Founder Amplify.link

From day one Jack has lead the technical vision and architecture of AmplifyWorld. Providing robust, innovative and scalable experiences, he has helped tens of thousands of artists to easily and confidently promote their music. He draws from over a decade of experience working with highly effective technical teams.

Under his guidance since it's inception, AmplifyWorld has grown into a scalable, creator‑centric platform that enhances artist-fan connections and optimises data-driven promotion. Jack’s leadership in engineering and commitment to excellence ensure that the company’s technology continually evolves to meet the changing needs of today’s music creators.

Joker

Chief of Riddles, Lead Staker

Joker brings a unique and engaging twist to our platform. Tasked with crafting cryptic clues, he challenges users to hunt for hidden Joker Packs scattered across our site. Each pack holds the key to a deeper level of engagement with our innovative staking features.

Under his guidance since it's inception, AmplifyWorld has grown into a scalable, creator‑centric platform that enhances artist-fan connections and optimises data-driven promotion. Jack’s leadership in engineering and commitment to excellence ensure that the company’s technology continually evolves to meet the changing needs of today’s music creators.